Senior Campaign Lead – POPS Worldwide

Website POPS Worldwide

I. SUMMARY:

The Campaign Coordinators are the glue that holds together political campaigns. They plan and coordinate all the day-to-day activities that keep a campaign running smoothly, from brainstorming ideas to making a plan to deployment. Campaign coordinators work closely with other team members including everything they’re supporting to ensure everyone is on the same page and working toward the same goals.

II. JOB RESPONSIBILITIES:

  • Own and build the online & offline campaigns mix every week – month – quarter at the master plans and execute deploys.
  • Work with the performance marketing team to oversee campaign management and in-depth analytics of lifetime value, customer acquisition cost, and return on ad spend.
  • Work with the merchandise/supplier team management, and build up the event-campaign activities. Support brand and supplier campaigns, drive sales by the live stream – video…
  • Experiment and establish new acquisition-conversion-retention channels and go-to-market strategies on these platforms Tiktok – Youtube – Facebook – Google – Affiliate – KOL/KOC or Creator…
  • Collaborate with Data Science and Engineering to build out marketing tech stack to support analytics, attribution, predicted LTV, and automation
  • Provide guidance and input to the Creative team (e.g., designers, copywriters) deliverables, including images, videos, and landing page.

III. JOB REQUIREMENTS:

  • Excellent English, both verbally & written.
  • Excellent presentation skills by PPT – Google slide.
  • At least 3-5 years of experience in Campaign Operations and Ecommerce Operations. Experience working for well-known e-commerce will be an advantage.
  • Being passionate about content and digital media.
  • Being a creative storyteller with a commercial-oriented mindset
  • Have an eye for good design. Able to guide designers via specific briefs and requirements
  • Have excellent interpersonal skills
  • Being highly logical & structured in thoughts and communication
  • Being able to read and comprehend insights from data and make decisions based on that
  • Being confident with communication skills and showing an ability to influence at multiple levels of the organization
  • A high degree of drive, energy, and passion for succeeding
  • With a winning mentality, even when the odds are against you, you can find a way and drive those elusive “win-win solutions.”

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