Website Kyanon Digital
Mô tả công việc:
Establish tracking metrics for cross-platform: mobile application, web application Establish user funnel & customer insight based on data tracking Work closely with the technical team, and marketing team to set up tracking and A/B testing Execute performance marketing and report the marketing performance to stakeholders Increasing the conversion and retention rate Effectively communicate necessary information to keep all stakeholders informed of progress, and to resolve issues Report, recommend and iterate on campaigns to drive increased ROI Identify opportunities, threats and challenges in markets and act accordingly Working closely with functional teams: data, sales, marketing, technical, operation, etc.
Yêu cầu ứng viên:
Must have: 3+ years of working experience preferably in Consumer Marketing/ Performance Marketing/ Advertising/ e-Commerce/ Digital Marketing Proven skills and experience with digital project delivery across Digital Marketing, Paid Media Channels, Customer Data Platforms and Data Management Platforms and each stage of the marketing cycle Ability to define a digital strategy A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalization (the candidate must be able to provide best practice guidelines to clients in this domain) Proven experience in managing the end-to-end delivery of data-driven marketing and communications Nice to have: General understanding of the application of data, types of data and how to collect requirements for data at each touchpoint of the journey, for activation purposes Knowledge of relevant marketing tools/platforms for campaign activation, tracking, growth and the application of these Knowledge of marketing effectiveness measurement, marketing KPIs and metrics Knowledge of integrated marketing.
Competitive remuneration package and salary review twice a year. 13th-month bonus. Become a world-class engineer, able to directly work opportunities with big worldwide retailers. Gain experience by working with large-scale projects. Latest technologies. Free training courses, webinars, seminars packages. Flexible working time (Monday – Friday). Flexible annual leave schedule. Referral bonus program. No suit, no tie, no “office”. The office is your second home.
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